the customer may be the king,
but not the art director
corporate identity is the personality of a company,
what makes it unique and different from the rest.
Corporate identity must be what guides all of an
organisation’s activities. Everything that a company does and
communicates extends its identity, strengthening or
To achieve this it is essential to be clear about the values
and goals to be conveyed. We have to ask ourselves who we
are, what we do and the audience we want to reach, in
order to define the identity and successfully project it
We work on visual identity with the goal of conveying the feelings, the emotions, the philosophy and the values of the brand. It comprises: the name, the logo, the isotype, the isologo, the colour and the guide to applying the former to the various media that the company needs.
These tangible elements will form the nucleus upon which the company’s communication will be built.
What is the difference between corporate identity and graphic design?
Creating an identity requires a deeper study of the semiotics to transmit to create an emotional bond with a brand. Graphic design is the means to capture this identity.
How important is it to define company values for brand identity?
Without clear company values it is practically impossible to generate a powerful corporate image. In CLIC INTERNET & MARKETING we can also help you find those values thanks to our joint Design Thinking sessions.
How do you measure if a corporate identity achieves its objectives?
The experience is a degree, that’s why our design studio guarantees you the first objective: that your company is reflected in your new brand.